Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites
نویسندگان
چکیده
منابع مشابه
Motivation for online impulse buying: A two-factor theory perspective
Impulse buying accounts for a large proportion of consumer shopping behavior in the bricks-and-mortar retail market. Online retailers also expect to profit from impulse buying. It is therefore interesting and beneficial to investigate the design elements of online stores and the sales promotion stimuli that eretailers can use to either arouse consumers’ desire or decrease their self-control to ...
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The purpose of this study is to investigate hedonic online shopping motivations. A qualitative analysis was conducted to explore the factors influencing online hedonic shopping motivations. The results of the study indicate that traditional hedonic values, consisting of social, role, self-gratification, learning trends, pleasure of bargaining, stimulation, diversion, status, and adventure, and ...
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This paper explores how online social interactions may influence consumers’ impulse purchase when they browse online group shopping websites. We develop a research model based on the stimulus-organism-response framework and prior research on online social interactions. We propose that social interaction factors may serve as stimulating cues. In specific, opinion-based social interaction (i.e., ...
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ژورنال
عنوان ژورنال: SHS Web of Conferences
سال: 2020
ISSN: 2261-2424
DOI: 10.1051/shsconf/20207601052